Most brokers ask for reviews at the wrong moment. They ping the borrower while conditions are still outstanding, or they wait until the file is cold and the client has moved on. Reviews show up when the ask lands after […]
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You can spend real money on Google or Meta and still waste most of it in the first five seconds after the click. The usual culprit is not the ad. It is the destination: a busy homepage that tries to […]
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Most mortgage brokers obsess over the first minute after a lead hits. That impulse is right. What quietly kills production is what happens after the first unanswered call or email: the contact sits in the CRM, the stage never moves, […]
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Borrowers do not need a rate sheet from your desk anymore. They open your site, scan the numbers, and decide in seconds whether you look current. If those figures are a week old, they do not argue with you. They […]
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Plenty of brokers can recite their cost per click before they can tell you which campaign produced last week’s funded loans. The ad account looks tidy. CTR is up. CPC is down. Then you open the pipeline and the picture […]
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Most brokers treat the 1003 as the moment that matters. The lead usually dies two minutes earlier, in the handoff from the website form to whoever is supposed to call. The leak is the handoff A borrower who just used […]
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Chances are you’ve either heard about GoHighLevel (GHL) or you may be using it in some white-label form currently as many of the biggest companies in the space utilize it whether they will admit it or not. It’s a great […]
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Just launched 2 brand new mortgage website themes, 11 & 12 (creative names, we know). These themes are consistent with everything we build here @ lenderd in that they are built mobile-first and reach the top 1% standard, via Google […]
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With AI being all the craze across mortgage and really every industry, many of our clients are asking the questions about what are we doing with AI as well as just general asking what’s out there. Currently the answer to […]
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The biggest issue we’ve run into over the years (prior to having a CRM to pair with our mortgage websites) is users dealing with the frustration of not having a CRM or if they did, they never worked out of […]
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In an effort to drive more exposure to local lenders around the country we’ve launched TopRatedLenders.com. It’s a completely free directory to join with an extremely simple user interface, both for customers and lenders alike. We encourage any lender out […]
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If you’ve done any paid advertising with Google you probably know what Google Smart Campaigns are but if not here’s a quick summary from Google: “When you sign up for a Smart campaign, you’ll write an ad that describes your […]
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